Privacy Policy

Privacy Policy for Bose Products Distributed by PB Logistic Co.,Ltd.

PB Logistic Co.,Ltd. (“we,” “us,” or “our”) values your trust and is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and disclose your personal information in accordance with applicable Thailand laws, including the Information Technology Act, 2000, and related rules.

This Privacy Statement describes how we use and disclose the information that we collect from you when you visit our Site where Bose products are offered (“Products”). Our services are diverse and relate to the distribution of Bose products in Thailand. Please note that Bose Corporation itself has its own privacy policies that apply directly to Bose products and services.

This policy shall be applicable for wearables as well as hearables products under the brand name “BOSE” that are distributed by us in Thailand.

Thank you very much for purchasing Bose products through our distribution network. To have a better understanding of how we handle your information related to these transactions, please read this Privacy Policy carefully and fully. If you do not accept this Policy, please refrain from purchasing Bose products through us.

By purchasing Bose products through our channels, you shall be deemed to have agreed to be bound by the terms of this Policy, and such terms shall constitute a binding agreement between you and PB Logistic Co.,Ltd. Below are the specific terms of the Agreement:

1.Read Our Privacy Policy

For details on how we will deal with your data in the context of your purchase from us as a distributor, please read this Privacy Policy. By purchasing Bose products through us, you shall be deemed to have agreed that we can collect and use your information in accordance with this Privacy Policy. For information on how Bose handles your data directly related to their products and services, please refer to Bose’s own privacy policies.

2.Eligibility to Purchase

If you are under 18 years old (or under 13 years old in some jurisdictions outside Thailand), you are not allowed to purchase products through our services without the consent of your legal guardian. If we believe that you are under the applicable age limit without proper consent, we may cancel your order or take other appropriate actions.

In cases where a child’s personal data and SPDI (Sensitive Personal Data & Information Data) is collected with parental consent, we will use or disclose the data only if the law allows, parents or guardians expressly agree, or to protect the child. Although local laws and customs have different definitions of children, we generally treat anyone under the age of 18 as a child for these purposes.

Further, we recognise the need to provide additional privacy protections with respect to personal information we may collect related to purchases made by or concerning children with parental consent. When we collect such personal information, we take steps to protect children’s privacy, including:

Notifying parents about our information practices regarding personal data related to children’s purchases, including the types of personal information we will collect, the uses to which we may put that information, and whether and with whom we may share that information.

In accordance with applicable law, obtaining consent from parents for the collection of personal information related to their children’s purchases.

Limiting our collection of personal information related to children’s purchases to no more than is reasonably necessary for the transaction.

Giving parents the ability to request access to personal information we have collected related to their children and the ability to request that the personal information be changed or deleted.

2.1 Information we collect:

I. Personal Information

To process your orders and provide you with services related to your purchase, we collect the following categories of personal information:

a)Account/Order Information:

When placing an order, you may be required to provide your name, email address, mobile number, shipping address, and billing address.

This information is necessary to process your order, arrange for shipping, and handle payment.

b)Payment Information:

Necessary details to process your transactions securely, such as your credit/debit card information or other payment instrument details. Please note that we utilize secure third-party payment processors, and we do not directly store your complete payment details on our servers.

c)Contact Details:

Includes your phone number, email address, and mailing address, primarily to facilitate communication regarding your order and service delivery.

d)Browsing Behavior:

Information about how you interact with our website, such as pages visited, time spent, search queries, and clickstream data, is collected to enhance your user experience and improve our platform.

e)Device Information:

Details about the device you use to access our services, including device type, operating system, browser type, IP address, and unique device identifiers, to ensure security and optimize performance.

This transparency ensures you understand what data is being collected by us for the purpose of your purchase and related services. We are committed to handling this information responsibly and using it solely to facilitate your purchase, improve our services, and comply with applicable laws. For additional details, please refer to the “How we use your Personal Data and SPDI” section. For information on data collected by Bose through their products, please refer to Bose’s privacy policies.

II. Sensitive Personal Data and Information (SPDI)

We may collect sensitive personal data or information (“SPDI”) when you access and use our Website or purchase products. By using the Website, purchasing any products, or providing us with your information, you consent to the storage, processing, transfer, and disclosure of your personal information and SPDI as outlined in this Policy. This primarily relates to payment processing details which are handled with utmost security. For SPDI related to the Bose products themselves (e.g., health data if applicable), please refer to Bose’s privacy policies.

III. Aggregated Information

When you visit our Website, we, along with third-party service providers, may collect anonymous information through server log files, cookies, and pixel tags:

a)Server Log Files

Your Internet Protocol (IP) address, a unique identifier assigned by your Internet Service Provider (ISP), is automatically logged in our server files whenever you visit the Website. This log includes the time of your visit and the pages you accessed. We use IP addresses to analyze Website usage, diagnose server issues, and administer the Website. Additionally, IP addresses may be used to communicate with or restrict access to users who violate our Policy or Terms and Conditions. Collecting IP addresses is a standard practice followed by many websites.

b)Cookies

Cookies are small data files that a web server transfers to your computer for record-keeping purposes. Widely used across the internet, cookies enhance your experience by facilitating seamless access and navigation of a website. Cookies do not damage your computer or files and can only be read, modified, or deleted by the website that created them.

You can manage cookies by following the procedures in your browser settings to delete existing cookies, block cookies automatically, or choose to accept or decline them selectively. However, declining cookies may limit your ability to access certain features of the Website.

c)Pixel Tags

Our Website may use pixel tags, web beacons, clear GIFs, or similar technologies (collectively referred to as “Pixel Tags”) to collect aggregated statistics on Website usage and response rates. Pixel Tags allow us to count the number of users visiting specific pages. In HTML-formatted emails, Pixel Tags can indicate whether and when an email has been opened and read.

2.2 Where we store your personal information

We store your data with Amazon Web Services cloud platform provided by Amazon Web Services, Inc. (headquartered at 410 Terry Ave. N Seattle, Washington 98109, USA). Amazon Web Services implement security measures to protect the loss, misuse, and alteration of the information, details of which are available at https://aws.amazon.com.

We may also send the data you provide to our backend servers on the subdomain [insert relevant subdomain if applicable] from our website.

3.Create Your Account (Optional)

While you may be able to make purchases as a guest, creating an account can enhance your experience by allowing you to track your order history and manage your preferences. If you choose to create an account, you will be required to provide a valid email address, mobile number, and a secure password. You are solely responsible for maintaining the confidentiality of your account and password and will be held accountable for all activities conducted through your account. We will not be liable for any losses or damages resulting from your failure to protect your account credentials. If you suspect or identify any security breaches within our services or your account, please contact us immediately.

Without an account, your access to certain features may be limited. Please note that when offering services, we may collect certain information in accordance with our Privacy Policy.

4.Essential Devices

To access our website and make purchases, you need to use a supporting device (such as a computer, mobile phone, or tablet) that can be connected to the Internet. The maintenance and safety performance of such devices may affect your ability to access our services, so you are responsible for ensuring the normal operation and safety of such devices. It is your responsibility to bear all Internet access fees. Please check with your Internet provider for possible Internet data usage charges.

5.Our Rights Consequent to Contents

The Contents include any photos, images, graphics, videos, audios, data, texts, music, software, works in any form, and other information, contents, or data released, generated, provided, or otherwise made available by us through our services related to the distribution of Bose products. We reserve the rights to Contents and all rights that are not expressly specified in this Agreement. Unless otherwise specified in the Agreement, your use of our services shall not constitute the transfer of any ownership of our services or Contents to you or any other person.

You shall not duplicate, imitate, or use our logo contained in Contents, any other trademarks that may appear in our services, or the overall appearance and style of our services without our prior written permission.

6.Our Services Related to Bose Product Distribution

Our primary services involve facilitating the sale and distribution of Bose products in Thailand. This includes:

(a) Order Processing: Collecting and processing your order details.

(b) Payment Processing: Securely processing your payments through third-party providers.

(c) Shipping and Delivery: Arranging for the shipment and delivery of your purchased products.

(d) Customer Support: Providing support related to your purchase, such as order inquiries, shipping information, and return/exchange assistance (within our stated policies).

(e) Website Experience: Maintaining and improving our website for browsing and purchasing Bose products.

Please note that features related to device data, activity data, sleep data, heart rate data, contact lists, background location access, in-app purchases within a fitness app, training data recording, health data management, medals, health reports, functional services within a fitness app, and sharing of such data to other apps, as described in the original policy, do not apply to our services as a distributor of Bose products. These features are specific to health and fitness applications, which is not our role in this context. For information regarding data collected and used by Bose products themselves, please refer to Bose’s privacy policies.

7.Rules of Use

We grant you a limited, non-exclusive, non-transferable, and revocable license (no sub-licensing is allowed) to: (1) use our services for the purpose of purchasing Bose products; (2) view Contents related to the sale and distribution of these products; and (3) use our website as authorized in this Agreement. This license will be granted only when you use our services for your personal and non-commercial purposes in the manner permitted by this Agreement.

You may not use, sub-license, duplicate, adapt, modify, translate, disclose, produce derivative works, disseminate, license, sell, lease, transfer, publicly display, publicly demonstrate, communicate, broadcast, or otherwise use the Contents, our services, or any part thereof (including any third-party software), unless expressly permitted by this Agreement. You cannot obtain licenses or rights to any intellectual property owned or controlled by us or our licensors by implied or other means, except for the licenses and rights expressly granted in this Agreement.

The images, names, and other information you upload (if any, such as for profile pictures if you create an account) are your contents. You are solely responsible for your contents. You agree that none of your contents will be of the following nature: false, defamatory, infringing, harmful, pornographic, offensive, bullying, harassment, scandal, hatred, incitement, threats, profanity, obscenity, invasion of privacy, or otherwise objectionable, including but not limited to facilitating illegal activities, promoting violence, and any discriminatory or illegal contents that may incur civil liabilities.

8.How we use your Personal Data and SPDI

Personal data refers to information that can be used to determine an individual’s identity when used alone or in combination with other information. Such data is collected when you use our services, including name, date of birth (if provided), address, contact number, email address, and purchase history. We will only collect and use your personal data for the purposes stated in this policy, which primarily relate to processing your orders and providing related services. We may also collect sensitive and personal data in relation to your payment processing. Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPDI Rules”) defines sensitive personal data or information of a person as personal information about that person relating to: passwords; financial information such as bank accounts, credit and debit card details or other payment instrument details; and any of the information received under above clauses by body corporate for processing, stored or processed under lawful contract or otherwise. We handle this SPDI with the utmost care and security. For how Bose uses personal data collected through their products, please refer to Bose’s privacy policies.  

9.Purpose and Grounds of Processing Personal Data

We will only use your personal data for the purposes for which it was collected, unless we reasonably determine that it is necessary to use it for another purpose that is compatible with the original purpose (e.g., sending you updates about your order or changes to our policies). If we need to use your personal data for an unrelated purpose, we will notify you, explain the legal basis that allows us to do so, and obtain your consent when required.

In certain circumstances, however, we may process your personal data without your knowledge or consent, provided such processing complies with applicable legal and regulatory requirements.

If you wish to opt out of processing activities beyond the original purpose, you may contact us at ordersupport@bose.co.th.

Our grounds for processing your personal information include:

Consent: Where you have provided explicit consent for processing your data for a specific purpose (e.g., for marketing communications, if you opt-in).

Contractual Obligations: When processing is necessary to fulfill a contract you have entered into (i.e., to process your purchase and deliver the products).

Legal Obligations: When required for compliance with legal obligations or judgments issued by courts or tribunals (e.g., for tax or record-keeping purposes).

Legitimate Business Purposes: For reasonable purposes such as fraud prevention, information security, website improvement, and customer service, among others, as specified by the Data Protection Authority (DPA/Supervisory Authority).

10.Sales and Payment

For the sales, return, and warranty policies of Bose products purchased through us, please consult our website or contact us directly. You must accept this Agreement when placing an order. We may reject or restrict your order for any reason.

The virtual goods (if any) you purchase through our services are subject to one-time payment. We will handle returns and refunds according to our stated policies.

You agree that we have the right to adjust the price of products. After the new price takes effect, you will need to accept the new price when placing an order, but the products you have purchased before the price adjustment will not be affected. If you do not accept the new price, please refrain from placing new orders.

11.Feedback and Submission Policy

If you submit comments, suggestions, or feedback to us regarding our services, you agree that we can use, disclose, duplicate, distribute, or utilize them in compliance with our Privacy Policy without offering you any compensation. We do not waive any right to use any suggestions or feedback that are previously known or developed by us, or any similar or related suggestions or feedback obtained from sources other than you. Our feedback and submission policy is an integral part of this Agreement.

12.Reminders and Notifications

You may receive notifications, text messages, reminders, emails, and other electronic communications during the use of our services related to your purchases (e.g., order confirmation, shipping updates). You agree to receive these communications. You can manage certain communication preferences through your account settings (if you create one). We may need to send you certain communications, such as updates to our policies. Any notifications, agreements, disclosures, or other communications that we send to you electronically will meet any legal communication requirements, including the requirements for written communications. For notifications related to Bose products themselves, please refer to Bose’s communication preferences and their privacy policies.

13.Compliance with Thailand Data Protection Laws

We are fully committed to safeguarding your personal information in accordance with applicable Thailand data protection laws. Our data handling practices are aligned with the following regulations:

The Information Technology Act, 2000: We process personal data in accordance with the provisions of this Act, ensuring legal and responsible use of information.

The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules): These rules guide our practices for the collection, storage, processing, and disclosure of sensitive personal data or information (SPDI). We take appropriate steps to ensure data security, transparency, and user consent at every stage.

14.Your Rights Under Thailand Law

As a data subject under Thailand law, you have the right to:

Be informed about the collection and use of your personal data.

Provide or withdraw your consent for the use of your data.

Access and review the personal information we hold about you.

Request correction or deletion of your personal information, subject to applicable legal obligations.

15.We are committed to maintaining transparency and accountability in our data processing activities and continuously strive to comply with the evolving legal and regulatory landscape in Thailand.

16.Exercising Your Rights

To exercise your rights related to the data we collect for your purchases