Welcome to the new Bose.co.th.

MEET AN ENTIRELY NEW BREED OF HEADPHONES

More than a product refresh—a defining moment in headphone evolution

Conventional headphones have always been about creating a better listening experience. But this sanctuary comes at a price: they isolate you from everything going on around you. Until now.

After years of development, we’re thrilled to introduce Bose Noise Cancelling Headphones 700. Smarter and more capable than anything we’ve ever done before, you’re about to see how Bose Noise Cancelling Headphones 700 will become an indispensable tool for surviving our increasingly hypermobile world.

We’ll also give you a rare and exclusive look at two new headphones still in the R&D labs at Bose. Both are expected within a year—and both just might change how you think about headphones.

Available now

Bose Noise Cancelling Headphones 700

If you think the bold new design is refreshing, wait till you hear what these can do. In addition to the premium audio that Bose is famous for, these headphones are packed with evolved noise cancelling functionality, an unrivalled microphone system and intuitive touch controls. They’re also enabled with Bose AR,* the world’s first audio augmented reality platform. As a result, you can hear and be heard like never before.

Bose Noise Cancelling Headphones in Black
Bose Earbuds 500

Launching in 2020

Bose Earbuds 500

In addition to the audio performance, comfort and stability our SoundSport Free earbuds are known for, this smaller and sleeker version promises new features. Among them are intuitive touch controls and access to the Google Assistant. In short, everything you need to power through the day.

Launching in 2020

Bose Noise Cancelling Earbuds 700

You’re looking at truly wireless in-ear headphones with truly astonishing noise cancelling. In fact, these category-defining earbuds are being designed to deliver noise cancellation that’s comparable to our most powerful banded headphones. And like all our other new headphones, they’re packed with hypermobile essentials like intuitive touch controls, access to the Google Assistant and a portable charging case to power up the earbuds when they’re not in use.

Concept sketch of Bose Noise Cancelling Earbuds 700
Woman wearing Black Bose Noise Cancelling Headphones 700

Live life with your head up and your phone down

Because we count on our smartphones to do so many things for us, we’re constantly engaging with them. When that happens, our heads go down—and we disengage from our surroundings. Until now.

With our new line of headphones, you’ll be able to remain seamlessly connected to your phone without looking at it or even touching it. You can command music, apps and alerts with the sound of your voice—even when you’re in noisy or windy environments. With our new noise cancelling headphones, you’ll be able to control exactly how much ambient sound you want to let in to your ears. And to help create new and more exciting ways for you to hear what you see, we’re continuing to develop our Bose AR platform.*

Reimagined in every sense

Our new line of headphones is capable of much more than providing audio for music, videos and calls. It has the power to help us communicate, stay informed, focus more intensely, be entertained and much more.

Read on to explore just a few of the product highlights in Bose Noise Cancelling Headphones 700. The truly wireless in-ear headphones on the horizon will share some of this functionality, and offer some exciting innovations of their own.

Voice assistants built in icon

Two voice assistant options are better than one

We all have our go-to virtual assistant. With Bose Noise Cancelling Headphones 700, you can choose the one that’s right for you. Tap into the Google Assistant with the single touch of a button. And if you prefer Siri, you can access your phone’s built-in voice assistant.

Microphone icon

Want more clarity for your calls and voice commands? We hear you.

With Bose Noise Cancelling Headphones 700, your voice will sound crystal clear on phone calls because our new, unrivalled four-microphone system adapts brilliantly to windy and noisy environments. How noisy? You could take a business call from a crowded food court and your voice would be isolated so well from the background chaos that the person you’re talking to might think you were in your office.

Your voice sounds clear to your voice assistant, too, so your commands are captured with unprecedented accuracy. If you were to dictate a text message from a crowded train, the microphone won’t be confused by other conversations—even when they happen right next to you.

Controllable noise cancelling icon

Noise cancelling like only we can do. Done better.

When we designed Bose Noise Cancelling Headphones 700, we did more than improve the noise cancelling performance—we evolved how you use it.

For example, if you’re trying to focus in a busy café, you can maximise the noise cancelling to eliminate distractions. For times when you’d feel more comfortable hearing the world around you, like if you were walking down a congested city street, you can minimise the noise cancelling so you can hear everything that’s going on around you. Fact is, you’ll be able to hear the world around you so well, you’ll be surprised you’re wearing headphones at all.

And for all the times where you’d prefer something between these two extremes, there are nine other levels to choose from.

Bose AR icon

Augmented reality for your ears

Bose AR* is a first-of-its-kind audio augmented reality platform that makes astonishing new audio experiences possible by helping you stay connected to your digital world and stay engaged in the physical world at the same time.

The first Bose AR-enabled apps are now available for iOS, and we expect more to come. The possibilities are endless. Navigation apps that lead you to new discoveries. Fitness apps that let you do more with eyes and hands free. Gaming apps that immerse you deeper than ever before.

Settings icon

Performance that gets even better with time

All of our headphones have been carefully engineered to be compatible with future innovations. Through a series of software updates, we plan to add new features and even more amazing sound management features over time. Here are a few examples of features we’re working on for Bose Noise Cancelling Headphones 700*. And we’ll offer similar upgrades to all the new products that follow.

Noise masking icon

Bose Noise Masking

Noise cancelling can eliminate the hum of a vacuum or the engine of a plane. But it’s less effective at covering up conversations. Bose noise masking adds a layer of soothing sound, like rain or a river, to our noise cancelling feature—to do an even more thorough job of eliminating distracting voices around you. It’s going to be an indispensable feature for those times when you really need to concentrate.

EQ icon

Bose Selectable EQ

Allows you to fine-tune the mix of your audio—like boosting the bass or minimising the cymbals—so you can enjoy your music how you want to.

All you need to do is download the Bose Music app and register your new headphones. We’ll alert you as each new feature becomes available. And just as fast as you can download the latest update, you’ll be able to enjoy a whole new level of sound management.

Headphones as useful as the day is long

If you’re like most people, you probably only think to wear headphones at certain times throughout the day. Maybe it’s when you exercise. Travel on the train. Work at your desk. Or read at a café. But with these new headphones, we hope you realise that, just like your glasses, headphones are an indispensable accessory you can comfortably wear throughout the day.

Man wearing Black Bose Noise Cancelling Headphones 700

*Availability and functionality of Bose AR may vary. Other product-related features and release dates are subject to change.